Remember the "I (heart) NY campaign from a few years back? This was a very successful ad campaign to improve New York's failing image and improve tourism. This idea was so successful in fact that it was quite naturally copied by many other places hoping to draw tourism, or maybe to just sell more t-shirts. This worked especially well in those places with commonly accepted and therefore, easily recognized initials. Think "LA" for example.
In Beijing recently while walking towards Tiananmen Square, we passed a souvenir shop and spotted this now familiar theme. But guess what is the common shorthand for Beijing
In Beijing recently while walking towards Tiananmen Square, we passed a souvenir shop and spotted this now familiar theme. But guess what is the common shorthand for Beijing
I laughed out loud, as did Darren, my British friend who joined me on this trip, but the Chinese among us did not get the joke. Darren was good enough to explain it to them. No one bought a shirt...
No comments:
Post a Comment